Battle of the Brands - Coke or Pepsi?

So when it comes to carbonated, non-alcooholic beverages, i'm sure theres only two that stand out apart from the rest. the two obviously being coke and pepsi.

Believe it or not, I actually choose neither. Nothing wrong with that, certainly.. I'm not a big carbonated fan. But Pepsi seems a tad smoother, a lot sweeter, and it doesn't have a bitter aftertaste. There's something strange I find about Coke's drink that causes an odd taste to linger in your mouth after you've drank it.

So that sums up my personal opinions. But what about the bigger picture? How has the battle between Coke and Pepsi been playing out? Both companies go through extremley competitive streaks, and the 'weapons' they use come in the form of advertising campaigns, marketing slogans, and cool packaging. If you ask me, I think it's kind of a tie between the two when it comes to the quality of their respective marketing strategies - I think Pepsi has put out a lot of cool ads that speak to the youth, and I believe Coke was slacking within the last decade in terms of reaching this demographic.

Overall, it's a close call and ultimately depends on your own personal taste. And remember, even though declining in popularity, soda is still an American icon, and don't forget that both companies also make a wide variety of non-soda beverages.